Oh, what a Blow that Phantom Gave Me!

This film takes its title from a book written by filmmaker Edmund Carpenter in 1972 about his engagement with media in Papua New Guinea. In the film, several filmmakers discuss the introduction of media, and film in particular, to native cultures. Media has the ability to help native peoples document their own cultures, but it also has the power to encroach upon those cultures and irreversibly alter them.

This film relates the ways in which native peoples engage with media, from the Biami who proudly developed the "Big Wink" to learn how to properly focus a camera, to the Kandagan people who changed the rules of a thousand year old male initiation ceremony to allow a woman camera operator to document the ceremony.

At issue is the way in which media "swallows cultures" and the benefits and dangers of introducing preliterate societies to Western modes of communication and expression.