Created to promote a popular 80's line of sportswear, Rude Dog and the Dweebs was as colorful as the clothing it advertised. The punkish pooch himself drove a 1956 pink Cadillac across a backdrop of Beverly Hills imagined in hues of pastel and neon.
Rude Dog ran an auto shop, where he was assisted by the Dweebs, a motley group of dog assistants. The team included the stuttering Caboose, the uptight Brit Winston, a Jack Nicholson-esque Reggie, Southern-accented Barney, Sach, who sounded like Ed Wynn, and a friendly Chihuahua named Tweek. Rude Dog himself spoke with a Brooklyn accent and had a girlfriend named Gloria.